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BlueHole Didn’t Expect PlayerUnknown’s Battlegrounds To Sell More Than 300, 000 In Its First Year

Even PlayerUnknown’s Battlegrounds creator Brendan Greene didn’t expect PUBG to be so successful.

PlayerUnknown’s Battlegrounds success has caught everyone off guard. In six months it’s gone from a small title to the second most played game on Steam and selling over 10 million copies. That success has come to the surprise of its creator Brendan Greene, who was expecting it to sell a million copies in its first year. PUBG’s developer, Bluehole Studios, expected even less than Greene, with “a few veterans of the game industry” saying “No, no. 200,000 [or] 300,000 the first year.”

PUBG Playerunknown's Battlegrounds foggy Erangel
Foggy Erangel “feels like a new game” according to one Youtuber, ThesaurusPG.

The comments came up in an interview Greene had with Polygon about his roller coaster past six months. Greene is still a bit shocked at the continued success of the game, saying “I had faith in my own game mode … but [10] million copies and number one on Steam in just under five months I think we’re at now? It’s just crazy to me.” That success is still on going, with PUBG managing to reach 10 million sales and a million concurrent users online in the two weeks alone.

As to why the game has been so successful is still a mystery to Bluehole and Greene, but Greene plans on building on his success to create more games in the future. He told Polygon that ” “We want to find the next Playerunknown“, and Greene has stated in previous interviews that Bluehole is trying to figure out the magic formula that created the internet phenomenon of PUBG. What form that next game will take is yet unknown, with all of his focus still being on PUBG.

PUBG’s September Update has just been spoiled though, which we’ve already helped break down. The next update will include the Mini-14, the Tommy Gun as a world spawn, a new foggy variant of Erangel and a new town, Kameshki, east of Stalber. The Update blog post also delivered some grim news about vaulting, which is apparently pushed back until November at the earliest.

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