Rapper, producer, fashion designer, and 2020 presidential candidate Kanye West is taking on yet another project. West has been named the new creative director of the long-running video game franchise The Sims, according to sources familiar with the deal. It is rumored that the award-winning celebrity plans to bring much of his expertise to the video game world through this venture.
“Kanye is very excited about this new project,” a source close to West said. Electronic Arts spokesperson Yu bin Plaid has said that Kanye’s home in Cody, Wyoming will feature in the game for players to customize and that all characters created in the upcoming Sims game will be able to wear Yeezys and other Kanye-created apparel. “We know the new Yeezys sold out in under a minute, so Kanye wants to apologize to the fans by making them available virtually, especially during the COVID-19 pandemic,” Plaid said.
Fans have previously paid tribute to West and his soon-to-be ex-wife Kim Kardashian in the game. Now Kanye is preparing to have him take over the game’s creative direction. Despite West’s marriage deteriorating in recent months, he is optimistic about this new venture. In a series of texts sent exclusively to DVS Gaming, he said, “If this project is successful, I might just buy the entire Sims franchise,” he said. West has been reported as the richest African-American man in United States history by Entrepreneur. “In fact, I might just bring the whole Sims franchise into my mansion, create a VR version. Now you can live the Kanye experience fully!”
West also described a bunch of other projects he’d like to get done in conjunction with The Sims, including Sonic the Hedgehog-inspired Yeezys, and a soundtrack for a future video game. “I’d love to do a soundtrack for Minesweeper,” he told DVS Gaming. “It’s such an iconic game and brings me back to the creative process I did with my music, fashion, and other interests.”
West will take over as creative director of The Sims immediately.